22 LAWS OF MARKETING (Seri 1)


By Al Ries & Jack Trout

  • THE LAW OF LEADERSHIP: “It’s better to be first than it is to be better.”
  • THE LAW OF THE CATEGORY: “If you can’t be first in a category, set up a new category you can be first in.”
  • THE LAW OF THE MIND: “It’s better to be first in the mind than to be first in the marketplace.”
  • THE LAW OF PERCEPTION: “Marketing is not a battle of products, it’s a battle of perceptions.”
  • THE LAW OF FOCUS: “The most powerful concept in marketing is owning a word in the prospect’s mind.”

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