22 LAWS OF MARKETING (Seri 4-Tamat)


By Al Ries & Jack Trout

  • THE LAW OF UNPREDICTABILITY: “Unless you write your competitors’ plan, you can’t predict the future.”
  • THE LAW OF SUCCESS: “Success often leads to arrogance, and arrogance to failure.”
  • THE LAW OF FAILURE: “failure is to be expected and accepted.”
  • THE LAW OF HYPE: “The situation is often the opposite of the way it appears in the press.”
  • THE LAW OF ACCELERATION: “Successful programs are not built on fads, their built on trends.”
  • THE LAW OF RESOURCES: “Without adequate funding, an idea won’t get off the ground.”

1 Komentar

Filed under Sales dan Marketing

One response to “22 LAWS OF MARKETING (Seri 4-Tamat)

  1. I love this book! It also tell what the steps are required for poistioning of the brand.

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